HELLO THERE!
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WHO ARE WE?
AS Parks is the parent company of the group. We are forward-thinking, innovative, and have several different operations. Our vision is “Activating People.”
AS Parks is the parent company for the AS Parks group. AS Parks is responsible for the group’s accounting, finance, and human resources functions. The company’s offices are located in Oslo.
OUR VISION
Activating People is our vision and our driving force. It means creating opportunities, encouraging growth, and putting people at the center of everything we do.
When people are engaged and energized, they inspire progress across the entire group.
Skimore AS
Skimore AS was established in 2018 and has driven the development and ongoing operation of the Skimore application. Skimore AS entered into an exclusive agreement with Skimore Oslo, Drammen, and Kongsberg to provide the sale of access in the form of memberships and guest passes as well as the marketing for all three resorts. The main office is located in Oslo.
Full-time employees
Skimore Oslo
Skimore Oslo is the fourth most visited ski resort in Norway and attracts more than 350.000 visitors in a year.
Skimore Oslo’s winter operations include the ski resort and all of its associated facilities such as ski school, rental, retail, and food and beverage. Sled rental at Frognerseteren is also offered for members and guests and is owned and operated by Skimore Oslo. Some of the food and beverage locations owned by Skimore Oslo are leased to external operators. The company’s summer operations include the climbing park and bike rental. Skimore Oslo has its own management team led by their CEO and is wholly owned by AS Parks.
Seasonal employees
Full-time employees
Skimore Drammen
Skimore Drammen is located on Åssiden in Drammen and attracts yearly around 75.000 visitors.
Skimore Drammen’s winter operations include the ski resort, ski school, rental, and retail. The Aron Tunet restaurant is owned by Skimore Drammen but is leased to an outside operator. The summer operations include a downhill mountain bike park, summer scenic chairlift, and bike rental.
Seasonal employees
Full-time employees
Skimore Kongsberg
Skimore Kongsberg was acquired by AS Parks in May of 2020.
Skimore Kongsberg operates the ski resort in Funkelia, which is located west of Kongsberg, and attracts more than 150.000 visitors in a normal year. The ski resort offers 330 vertical meters of ski slopes as well as a beginner area. Skimore Kongsberg also operates the café/restaurant, retail store, and ski rental.
Seasonal employees
Full-time employees
THIS IS AS PARKS
COMPANY STRATEGY
KPIs
Key performance indicators
Visits measure skier and activity use at each Skimore location and directly affect revenue from retail, rentals, food, beverage, and ski school. Our access systems track these numbers accurately.
Yield per visit is total visitor revenue divided by visits.
Visitation frequency shows how often a unique member visits. We track this well for members but not yet for guests.
In 2022, memberships and guest passes made up 76% of AS Parks’ revenue. Over the last seven years, we shifted strategy to grow loyalty and frequency, since traditional pricing didn’t maximize visits or revenue. In 2015/16 we changed pricing, and in 2019/20 we launched the Skimore membership model, which boosted loyalty and frequency further. In 2020, AS Parks bought Kongsberg Skisenter, rebranded as Skimore Kongsberg, to expand membership potential. Membership revenue has grown steadily since.
FINANCIAL RESULT
AS Parks consolidated
DEVELOPMENT AS PARKS
Year over year result
ACCESS REVENUE
Revenue by customer type
SUSTAINABILITY
Percent change in energy use per visit
SUSTAINABILITY
AS Parks’ vision is to activate people and promote a healthy outdoor lifestyle. Operating ski resorts, schools, and activity parks has an environmental impact, and AS Parks recognizes both its responsibility to reduce this and its influence in promoting outdoor benefits.
Improvement is central to the company. Snow depth monitoring helps optimize grooming and production, while continued investment aims at more energy-efficient snowmaking. Daily operations focus on efficient lifts, slope lighting, and reducing plastic waste through mobile access.
Ski resorts will always require energy, but usage is not tied to visitor numbers. For sustainability, resorts must be fully utilized, so AS Parks measures energy per visit. The goal is a 13% reduction by 2030, achieved through lower energy use and higher attendance.
YEARLY RAPPORT 2022
Here you’ll find our most recent yearly report. It includes a full overview of the group’s operations, key results, and highlights from the past year. You’ll also get insight into our strategy, goals, and how we work to bring our vision of Activating People to life.
